Open AccessUncertainty in the Desert Kingdom -- Business and Economic Factors for Introducing a New Building Product in the Construction Market in Saudi Arabia: A Case Study
Publication year - 2018
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v12i4.202
Subject(s) - product (mathematics) , investment (military) , marketing , business , venture capital , capital (architecture) , politics , finance , geometry , mathematics , archaeology , political science , law , history