Open AccessHow Product Attributes and Innovativeness Affect the Volume of Electronic Word of Mouth?
Publication year - 2018
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v12i4.198
Subject(s) - word of mouth , affect (linguistics) , psychology , product (mathematics) , word (group theory) , test (biology) , structural equation modeling , advertising , marketing , social psychology , business , mathematics , communication , statistics , biology , geometry , paleontology