Open AccessThe Power of eWOM through Social Networking Sites
Publication year - 2018
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v12i3.65
Subject(s) - loyalty , vignette , negativity effect , psychology , negativity bias , loyalty business model , social psychology , social media , word of mouth , advertising , marketing , computer science , business , service (business) , service quality , world wide web