Open AccessDoes Upward Product Line Extension Hurt or Benefit a Firm’s Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands
Publication year - 2018
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v12i1.1407
Subject(s) - product line , product (mathematics) , business , competitive advantage , promotion (chess) , brand extension , line (geometry) , market share , advertising , marketing , brand equity , mathematics , manufacturing engineering , engineering , political science , geometry , politics , law