Open AccessWho Do We Help? How Schwartz Values Influence Responses to Different Frames in Charity Appeals
Author(s) -
Nathalie Dens,
Patrick De Pelsmacker,
Sarah De Meulenaer
Publication year - 2017
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v11i4.1506
Subject(s) - hedonism , appeal , openness to experience , universalism , framing (construction) , social psychology , psychology , preference , group (periodic table) , political science , economics , law , microeconomics , chemistry , structural engineering , organic chemistry , politics , engineering
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