Open AccessThe Effect of Situation, Person and Store Influences on Willingness to Buy: The Role of Emotion and Reason
Publication year - 2017
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v11i4.1504
Subject(s) - situational ethics , feeling , affect (linguistics) , psychology , willingness to pay , function (biology) , social psychology , advertising , business , communication , microeconomics , economics , evolutionary biology , biology