Open AccessThe Fitbit Addiction: Will This Disruption Last?
Author(s) -
Sally Baalbaki,
David L. Hoffman,
Debora Gilliard
Publication year - 2017
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v11i4.1503
Subject(s) - wearable computer , competition (biology) , business , internet of things , physical activity , marketing , computer science , internet privacy , physical medicine and rehabilitation , medicine , embedded system , ecology , biology