Open AccessCollaborative Customers and Partners: The Ups and Downs of Their Influence on Firm Technology Competence for New Product Development
Author(s) -
Janet K. Tinoco,
Scott C. Ambrose
Publication year - 2017
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v11i4.1501
Subject(s) - competence (human resources) , business , new product development , customer needs , knowledge management , technology development , technology innovation , marketing , industrial organization , computer science , management , engineering , manufacturing engineering , economics
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