Open AccessTeaching the Art and Science of Storytelling in Crafting an Authentic Brand Story
Publication year - 2019
Publication title -
journal of leadership, accountability and ethics
Language(s) - English
Resource type - Journals
ISSN - 1913-8059
DOI - 10.33423/jlae.v16i3.2153
Subject(s) - storytelling , marketing , profit (economics) , digital storytelling , business , brand management , public relations , advertising , sociology , political science , art , economics , narrative , pedagogy , literature , microeconomics