Open AccessBehavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender
Publication year - 2018
Publication title -
journal of business diversity
Language(s) - English
Resource type - Journals
ISSN - 2158-3889
DOI - 10.33423/jbd.v18i2.523
Subject(s) - promotion (chess) , business , advertising , marketing , psychology , political science , law , politics