Behavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender | Zendy

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Behavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender

Publication year - 2018

Publication title -

journal of business diversity

Language(s) - English

Resource type - Journals

ISSN - 2158-3889

DOI - 10.33423/jbd.v18i2.523

Subject(s) - promotion (chess) , business , advertising , marketing , psychology , political science , law , politics

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