Open AccessHow Gender Identity Affects Consumer Behavior: Overview and Historical Analysis
Author(s) -
Lilly Ye,
Mousumi Bose,
Lou E. Pelton
Publication year - 2017
Publication title -
journal of business diversity
Language(s) - English
Resource type - Journals
ISSN - 2158-3889
DOI - 10.33423/jbd.v17i4.1238
Subject(s) - gender identity , identity (music) , context (archaeology) , gender psychology , biological sex , perception , social identity approach , social identity theory , consumer behaviour , identity formation , psychology , social psychology , sociology , gender studies , self concept , social group , geography , physics , archaeology , neuroscience , acoustics