Open AccessThe Effect of the Marketing Mix on Customer Purchase Decision in the Mobile Telecommunication Industry in Sub-Sahara Africa
Author(s) -
Emmanuel Selase Asamoah
Publication year - 2021
Publication title -
journal of applied business and economics
Language(s) - English
Resource type - Journals
ISSN - 1499-691X
DOI - 10.33423/jabe.v23i7.4859
Subject(s) - marketing , business , respondent , mobile service , telecommunications service , marketing strategy , service (business) , advertising , mobile telephony , mobile marketing , customer advocacy , customer retention , telecommunications , digital marketing , service quality , engineering , mobile radio , political science , law
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