Open AccessOffensive Advertisements Influence You More Than Me: An Examination of the Third-Person Effects in the Chinese Cultural Context
Author(s) -
Xiuqin Zeng,
Shanshan Lou,
Hong Cheng
Publication year - 2021
Publication title -
journal of applied business and economics
Language(s) - English
Resource type - Journals
ISSN - 1499-691X
DOI - 10.33423/jabe.v23i5.4571
Subject(s) - offensive , advertising , context (archaeology) , psychology , product (mathematics) , the internet , word of mouth , social psychology , business , history , engineering , computer science , mathematics , archaeology , world wide web , operations research , geometry
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