Open AccessThe Impact of User-Generated Content on Customer Loyalty in Food and Beverages Retail: An Empirical Study
Author(s) -
Roger Seiler,
Bettina Beurer-Zuellig,
Anna Rozumowski
Publication year - 2020
Publication title -
journal of applied business and economics
Language(s) - English
Resource type - Journals
ISSN - 1499-691X
DOI - 10.33423/jabe.v22i9.3666
Subject(s) - loyalty , loyalty business model , business , advertising , user generated content , marketing , empirical research , social media , psychology , mathematics , political science , statistics , service quality , law , service (business)
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