Open AccessSocial Media Influencers and Instagram Storytelling: Case Study of Singapore Instagram Influencers
Publication year - 2020
Publication title -
the journal of applied business and economics
Language(s) - English
Resource type - Journals
ISSN - 1499-691X
DOI - 10.33423/jabe.v22i10.3714
Subject(s) - influencer marketing , storytelling , perspective (graphical) , social media , psychology , advertising , computer science , business , narrative , marketing , art , visual arts , world wide web , literature , relationship marketing , marketing management