Open AccessStudying Customer Utility of Artificial Intelligence Assistants via Technology Acceptance Model
Publication year - 2022
Publication title -
american journal of business
Language(s) - English
Resource type - Journals
ISSN - 2165-7998
DOI - 10.33423/ajm.v22i2.5330
Subject(s) - trustworthiness , computer science , component (thermodynamics) , technology acceptance model , marketing , artificial intelligence , usability , business , computer security , human–computer interaction , physics , thermodynamics