Open AccessOnce Upon A Time in the Fortune 500: How Storytelling Encouraged Businesses to Take a Second Look at Blogs
Publication year - 2019
Publication title -
american journal of management
Language(s) - English
Resource type - Journals
ISSN - 2165-7998
DOI - 10.33423/ajm.v19i3.2192
Subject(s) - storytelling , popularity , advertising , public relations , business , sociology , marketing , media studies , political science , narrative , art , literature , law
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