Open AccessCapitalizing Rational Myths A Neo-Institutionalist Reading of Organization’s Social Campaign Visuals
Publication year - 2019
Publication title -
american journal of business
Language(s) - English
Resource type - Journals
ISSN - 2165-7998
DOI - 10.33423/ajm.v19i2.2075
Subject(s) - mythology , legitimacy , semiotics , institutionalism , reading (process) , sociology , new institutionalism , epistemology , positive economics , political science , economics , politics , law , philosophy , theology