Open AccessThe Role of Big Data and Digitization in Just-In-Time (JIT) Information Feeding and Marketing
Publication year - 2019
Publication title -
american journal of management
Language(s) - English
Resource type - Journals
ISSN - 2165-7998
DOI - 10.33423/ajm.v19i2.2074
Subject(s) - agile software development , digitization , digital marketing , marketing management , marketing , marketing research , return on marketing investment , marketing strategy , business , marketing mix , business marketing , marketing science , big data , computer science , relationship marketing , telecommunications , software engineering , operating system
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