Open AccessOn the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
Author(s) -
Jens K. Perret,
Maya Heitkamp
Publication year - 2021
Publication title -
international journal of applied research in management and economics
Language(s) - English
Resource type - Journals
ISSN - 2538-8053
DOI - 10.33422/ijarme.v4i4.768
Subject(s) - automation , process (computing) , context (archaeology) , field (mathematics) , marketing research , marketing , computer science , management science , marketing and artificial intelligence , marketing science , data science , marketing management , knowledge management , business , artificial intelligence , engineering , intelligent decision support system , relationship marketing , mechanical engineering , paleontology , mathematics , pure mathematics , biology , operating system