Open AccessCombination Grouping Techniques and Association Rules For Marketing Analysis based Customer Segmentation
Author(s) -
Amir Mahmud Husein,
Dodi Setiawan,
Andika Rahmad Kolose Sumangunsong,
Andreas Hubri Simatupang,
Shela Aura Yasmin
Publication year - 2022
Publication title -
sinkron
Language(s) - English
Resource type - Journals
eISSN - 2541-2019
pISSN - 2541-044X
DOI - 10.33395/sinkron.v7i3.11571
Subject(s) - cluster analysis , transaction data , apriori algorithm , data mining , computer science , association rule learning , database transaction , market segmentation , silhouette , mixture model , identification (biology) , segmentation , database marketing , affinity analysis , artificial intelligence , marketing , marketing management , database , business , relationship marketing , botany , biology