Multi-layered meaning formation and linguisticcultural peculiarity of fake messages in the massmedia

The paper investigates the issues and challenges facing the information distortion (the concept of fake news) in the media discourse of Kaznet (Kazakhstani segment of Internet). Particular attention is paid to this phenomenon of the influence and impact of modern “hot media” mechanism and technologies for the perception has been used with the information’s user. The research linguistic ways of distorting information were explored and conducted in line with critical discourse analysis. This article reviews the literature to identify the current state of linguistic methods for creating a fabricated and unreliable hot media product to describe in detail. It is proved with specific examples that fake news carries a certain threat to adequate perception of hot news and recognition patterns when person falls into information captivity and cannot free himself from it because the impact on his consciousness is carried out in a complex manner. A framework of Internet search procedure was used to test the hypothesis. Empirical material presented by posts and comments from open sources of social networks to show and clarify the reasons why a media person becomes so vulnerable, there is a transformation of thinking and traditional values are leveled, which allows communication technology and fake news to destroy his worth system. The authors raise and highlight the need for a person of social net to develop critical thinking to express his own rational and emotional attitude to the described situations and facts on the Internet. The obtained data arouse a certain important in the issue of determining the reliability and application of methods for checking information in the media field of Kaznet for its compliance with reality.