Open AccessManagement of Service Marketing in Increasing Customer’s Satisfaction at Madrasah Aliyah Negeri Jambi Province
Author(s) -
Amiruddin Amiruddin,
Ahmad Husein Ritonga,
Samsu Samsu
Publication year - 2021
Publication title -
international journal of educational review
Language(s) - English
Resource type - Journals
eISSN - 2685-905X
pISSN - 2685-709X
DOI - 10.33369/ijer.v3i2.16027
Subject(s) - documentation , happiness , service (business) , data collection , customer satisfaction , marketing , business , customer service , qualitative research , psychology , computer science , sociology , social psychology , social science , programming language
The purpose of this study was to detail the planning, coordinating, implementing, and supervising of MAN Jambi Province's marketing of services in order to increase customer satisfaction. Through participant observation, this study employs a qualitative descriptive technique. The number of participants in this study was 51. Data collection methods include observation, interviews, and documentation analysis. Data analysis, namely data reduction, data display, and conclusion drafting/ verification. Based on the findings of the research on service marketing management in raising customer happiness in MAN Jambi Province, it is possible to conclude that the planning, organization, and implementation of service marketing in raising customer satisfaction in MAN Jambi Province was successful.