Media Sosial sebagai Strategi Komunikasi Politik Partai Golkar dalam Melakukan Pendidikan Politik

Apart from being a means to communicate and absorb constituents' aspirations, social media can also be used to create a positive image of legislative candidate and political party. The purpose of this study is to analyze the political communication strategy of the Blitar Regency Golkar party through social media as political education on the development of community digital literacy and to uncover and analyze the factors that hinder the political communication strategy used by the party. This study uses descriptive qualitative method with data collection technique in a documentary manner. The result shows that the political communication strategy carried out by the Golkar party in Blitar Regency is to determine the communication components based on the communication concept of Harold D. Laswell, namely communicator, message, media, communicant, and effect. In implementing this strategy, there are internal and external constraints. Internal constraints include the psychological condition of young people and operational funds that are the responsibility of legislative candidate. Meanwhile, external constraints include media coverage of controversial statements by political elites, the formation of negative public opinion, and competition from other political parties.