Open AccessConsumer attitudes towards the integrated marketing communications of the UAE Etisalat company: A study of a sample of its subscribers in the emirate of Abu Dhabi
Author(s) -
Khaled Abdullah Ahmed Dirar,
Abdul Malek Aldnanai
Publication year - 2021
Publication title -
al-bāḥiṯ al-iʿlāmī/al-bāḥiṯ al-iʻlāmī
Language(s) - English
Resource type - Journals
eISSN - 2617-9318
pISSN - 1995-8005
DOI - 10.33282/abaa.v13i52.768
Subject(s) - marketing , business , sample (material) , competition (biology) , service (business) , product (mathematics) , marketing research , abu dhabi , integrated marketing communications , marketing communication , marketing management , relationship marketing , ecology , chemistry , geometry , mathematics , chromatography , biology , medicine , metropolitan area , pathology