Open AccessTHE ROLE OF PRESS ADVERTISING IN ENCOURAGING THE PUBLIC TO PURCHASE
Author(s) -
Sabah Yassin Farhan
Publication year - 2020
Publication title -
al-bāḥiṯ al-iʿlāmī/al-bāḥiṯ al-iʻlāmī
Language(s) - English
Resource type - Journals
eISSN - 2617-9318
pISSN - 1995-8005
DOI - 10.33282/abaa.v12i47.512
Subject(s) - newspaper , advertising , perception , product (mathematics) , service (business) , politics , mass media , position (finance) , public relations , political science , marketing , psychology , business , sociology , law , geometry , mathematics , finance , neuroscience