Open AccessThe role of self-convergence effect in purchasing process vs brand familiarity on example of energy drink category in Polish consumers conditions
Author(s) -
Konrad Hryniewicz,
Swps Uniwersytet Humanistycznospołeczny,
Damian Badzmirowski,
Judyta Borchet,
Agencja badawcza CeBRiS,
Instytut Psychologii Uniwersytet Gdański
Publication year - 2019
Publication title -
marketing i rynek
Language(s) - English
Resource type - Journals
ISSN - 1231-7853
DOI - 10.33226/1231-7853.2019.6.2
Subject(s) - advertising , purchasing , business , convergence (economics) , process (computing) , marketing , purchasing process , psychology , economics , computer science , economic growth , operating system