Open AccessConversion attribution in the online environment — identification of crucial decision path stages. Theory and case study
Author(s) -
Arkadiusz Zaremba
Publication year - 2019
Publication title -
marketing i rynek
Language(s) - English
Resource type - Journals
ISSN - 1231-7853
DOI - 10.33226/1231-7853.2019.4.2
Subject(s) - attribution , identification (biology) , path (computing) , causal decision theory , path analysis (statistics) , decision theory , computer science , psychology , social psychology , artificial intelligence , mathematics , evidential reasoning approach , decision support system , statistics , machine learning , biology , business decision mapping , ecology , programming language