Open AccessBook Review
Author(s) -
Omar Al Serhan
Publication year - 2019
Publication title -
transnational marketing journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 2
eISSN - 2041-4692
pISSN - 2041-4684
DOI - 10.33182/tmj.v7i2.863
Subject(s) - value (mathematics) , key (lock) , customer value , value creation , marketing , engineering , sociology , management , business , political science , computer science , business administration , economics , law , computer security , hierarchy , machine learning
Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1-912997-21-3. Value Creation 4.0 is a marketing guide designed to address the needs of the age of the fourth industrial revolution. It takes a practical oriented approach via drawing the reader’s attention to situations and challenges. The title focuses on customer-oriented management of products and it also dissects many key value creation topics in 4 parts through 14 chapters. The book is primarily targeting practitioners and those in higher education as well as those interested advance marketing.