Open AccessPSIHOLOŠKO DELOVANJE – VOJAŠKO DELOVANJE ALI UPORABNA SOCIALNA PSIHOLOGIJA?
Author(s) -
Petra Resman
Publication year - 2013
Publication title -
sodobni vojaški izzivi
Language(s) - English
Resource type - Journals
eISSN - 2463-9575
pISSN - 2232-2825
DOI - 10.33179/bsv.99.svi.11.cmc.15.2.5
Subject(s) - physics , psychology , humanities , philosophy
Psihološko delovanje je pogosto razumljeno kot povsem vojaška vsebina, ki z znanostjo in stroko nima prave zveze. Vendar so v ozadju vojaških aktivnosti in- dividualni in skupinski psihološki procesi, razumevanje katerih omogoča bistveno večjo učinkovitost delovanja. Gre za procese, na katerih temeljijo tudi aktivnosti, s katerimi se srečujemo vsak dan, ne da bi o tem kadar koli razmišljali – marketing, informativni programi, reklamiranje, medijske kampanje.Članek osvetljuje področje psihološkega delovanja z različnih vidikov: z vidika vojaških ved, socialne psihologije ter psihologije tržnega komuniciranja. Pri tem poskuša definirati tako posebnosti, ki so značilne za vsakega izmed navedenih področij, kot tudi določiti skupno polje delovanja oziroma nekakšen presek množic. Poseben segment je namenjen študiji primera zgibanke, uporabljene na Kosovu leta 2007, ki je kot »vojaška aktivnost« analizirana z vidika socialne psihologije in psi- hologije (tržnega) komuniciranja.Psychological operations are often seen as a purely military subject with no real relation to science and profession. However, the background of military activities includes individual and group psychological processes the understanding of which enables a much better operational performance. This involves the processes under- lying the activities we encounter every day without ever even thinking about it – marketing, information programmes, advertising, and media campaigns.The article highlights the areas of psychological operations from various aspects: military science, social psychology and psychology of marketing communication. In this respect, it, both, attempts to define the features specific to each of those areas, as well as to establish a common field of activity or some kind of intersection of all sets. A special part of the article is devoted to a case study of a leaflet used in Kosovo in 2007, a »military activity«, which is analysed from the perspective of social psycho- logy and psychology of marketing communication.