Open AccessDifferences between X and Y Generation in Attitudes towards Online Book Purchasing
Author(s) -
Blaženka Knežević,
Martina Falat,
Ines Sosa Meštrović
Publication year - 2020
Publication title -
journal of logistics, informatics and service science
Language(s) - English
Resource type - Journals
ISSN - 2409-2665
DOI - 10.33168/liss.2020.0101
Subject(s) - purchasing , generation y , generation x , advertising , business , internet privacy , psychology , marketing , media studies , sociology , computer science , economics , demographic economics , baby boomers