Open AccessPurchasing Intention of Historical Storytelling Products : A Study Focusing on Socially Responsible Consumption
Publication year - 2021
Publication title -
journal of system and management sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.266
H-Index - 4
eISSN - 1818-0523
pISSN - 1816-6075
DOI - 10.33168/jsms.2021.0102
Subject(s) - storytelling , purchasing , consumption (sociology) , business , marketing , advertising , psychology , art , aesthetics , narrative , literature