Open AccessA Study on Consumer Empathic Response to Advertising Expressions: Focusing on Mobile Storytelling Video Advertising
Publication year - 2021
Publication title -
journal of system and management sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.266
H-Index - 4
eISSN - 1818-0523
pISSN - 1816-6075
DOI - 10.33168/jsms.2021.0101
Subject(s) - advertising , storytelling , television advertising , online advertising , psychology , computer science , business , art , narrative , world wide web , the internet , literature