Open AccessThe Influence of Drama Viewing on Online Purchasing Intention: An Empirical Study
Author(s) -
Won-Geun So,
Hakyun Kim
Publication year - 2020
Publication title -
journal of system and management sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.266
H-Index - 4
eISSN - 1818-0523
pISSN - 1816-6075
DOI - 10.33168/jsms.2020.0205
Subject(s) - drama , purchasing , advertising , psychology , empirical research , social psychology , business , marketing , art , visual arts , mathematics , statistics
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