Open AccessThe 2018 Pengging Fair's Logo As Visual Brand Strategy of Spiritual and Culture Tourism Area of Pengging Boyolali
Author(s) -
Dita Setyowati
Publication year - 2020
Publication title -
international and interdisciplinary conference on arts creation and studies
Language(s) - English
Resource type - Journals
ISSN - 2722-0826
DOI - 10.33153/iicacs.v3i1.26
Subject(s) - logo (programming language) , icon , tourism , promotion (chess) , advertising , semiotics , fair use , sociology , business , political science , law , computer science , linguistics , philosophy , politics , programming language
This study examines the 2018 Pengging Fair's logo as a visual brand strategy in the Pengging spiritual and cultural tourism area, Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study focused on the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area centred on the appearance of the 2018 Pengging Fair's logo, the shape and visual aesthetic elements and the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study uses a visual communication approach, semiotics, and aesthetics, with qualitative methods. This research focuses on the visual form of the 2018 Pengging Fair's logo as the character identity of the Pengging spiritual and cultural tourism area by utilizing local content (Pengging regional cultural arts) and the Pengging identity icon in building the Pengging brand. Three icons have been found and analyzed in the 2018 Pengging Fair's logo in this study; Candirejo Market icon, Pengging Springs icon, Ciptomulyo Mosque icon. Three things are questioned in this study; (1) the appearance of the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area; (2) the form of the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area; (3) the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Boyolali. This study describes the reasons for the emergence of the 2018 Pengging Fair's logo, namely (1) the demand of Pengging community leaders (2) the need for events (3) creativity in making a logo on the promotional media for the 2018 Pengging Fair's event. There are four elements of the logo in the Pengging Fair 2018 event, namely (1) typography (headlines and sub-headlines on logos) (2) logo illustrations (3) logo colors (4) logo layouts. This study found that the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boyolali District: (1) the Pengging Fair's 2018 logo was used on several social media (2) the Pengging Fair's 2018 logo was used on some print media (3) the Pengging Fair's 2018 logo is used on audiovisual media.