Open AccessAdvertising an Empire of Oil: The British Petroleum Company and the Persian Khan Exhibit of 1924–1925
Author(s) -
Ian Wereley
Publication year - 2020
Publication title -
media tropes
Language(s) - English
Resource type - Journals
ISSN - 1913-6005
DOI - 10.33137/mt.v7i2.33668
Subject(s) - persian , empire , publicity , exhibition , petroleum , value (mathematics) , the imaginary , advertising , history , political science , ancient history , law , art history , business , psychology , paleontology , philosophy , linguistics , biology , psychotherapist , machine learning , computer science
This article explores the publicity and advertising campaigns undertaken by the British Petroleum Company (BP) during the 1920s, focusing specifically on the Persian Khan exhibit mounted at the British Empire Exhibition of 1924–1925. Despite their rich value as primary sources, the marketing campaigns of British oil companies—and in particular of BP—have been relatively overlooked by historians. Using an energy humanities approach, the article reconstructs the Khan exhibit and its galleries, revealing an imaginary world in which oil was framed as an exotic prize held captive beneath wild and inhospitable landscapes. As BP’s most elaborate and expensive advertising campaign of the 1920s, seen and visited by millions, the Persian Khan exhibit provides a valuable lens through which to view the broader development of British attitudes toward oil during the period.