Open AccessThe Impact of Post-Reality on Creative Businesses
Author(s) -
Magdalena Rzemieniak
Publication year - 2019
Publication title -
journal of management and financial sciences
Language(s) - English
Resource type - Journals
eISSN - 2657-5612
pISSN - 1899-8968
DOI - 10.33119/jmfs.2018.31.5
Subject(s) - desk , phenomenon , marketing , business , business environment , engineering , mechanical engineering , business administration , physics , quantum mechanics
Post-reality is a result of technological changes in the marketing environment. This phenomenon has a great impact on creative enterprises. The objective of the study is to characterise the impact of the newest trends in the marketing environment on creative businesses. The article presents the results of the research on the influence of post-reality on the operating strategies of creative businesses.The study was supplemented with examples in the form of case studies. The study uses secondary sources obtained with the desk research method and proprietary participating observations.