Open AccessLanguage Styles of Advertisements In High End Magazine
Author(s) -
Hariratul Jannah,
Sumirna Sumirna,
Nurhikmawati Nurhikmawati
Publication year - 2016
Publication title -
tamaddun
Language(s) - English
Resource type - Journals
eISSN - 2685-4112
pISSN - 0216-809X
DOI - 10.33096/tamaddun.v15i2.40
Subject(s) - alliteration , style (visual arts) , oxymoron , linguistics , advertising , metaphor , psychology , art , literature , poetry , rhyme , philosophy , business
The objectives of the research are to know how the language styles are used in advertisements High-End magazine and to know the kinds of language styles used in advertisements High-End magazine. This method of writing is descriptive by exposing aspects of language style contained in High-End magazine. In this study, the data obtained from High-End magazine, published in January 2014. The samples taken are 20 types of ads. In conclusion, there are eight kinds of language styles used by advertisers in High-End magazine. The language styles are the parable, metaphor, personification, prolepsis or anticipation, oxymoron, alliteration, asyndeton, and assonance.