Open AccessCustomer Satisfaction and Repurchase: Why Fair Practices in African SMEs Matter
Author(s) -
Théophile Bindeouè Nassè
Publication year - 2022
Publication title -
international journal of social sciences perspectives
Language(s) - English
Resource type - Journals
ISSN - 2577-7750
DOI - 10.33094/ijssp.v10i1.545
Subject(s) - marketing , business , customer satisfaction , customer equity , context (archaeology) , profitability index , customer advocacy , service quality , finance , paleontology , biology , service (business)