Open AccessA Roller Coaster Ride
Author(s) -
Hasni Binti Mohd Hanafi,
Azman Jantan
Publication year - 2021
Publication title -
international journal of management, finance and accounting
Language(s) - English
Resource type - Journals
ISSN - 2735-1009
DOI - 10.33093/ijomfa.2021.2.1.4
Subject(s) - roller coaster , theme park , complaint , revenue , dilemma , business , marketing , quality (philosophy) , advertising , tourism , finance , engineering , geography , political science , mechanical engineering , philosophy , archaeology , epistemology , law
Fun Extreme Park is a new theme park in town. After a few years in operation, the park is facing a crisis in declining number of visitors. Revenue is greatly affected as the biggest revenue stream comes from the sales of tickets. A few other challenges have been identified that may further contribute to the decline in the visitors’ numbers. The sales of retail products are not promising and there has been an increasing complaint from customers on the quality of food and services at their restaurants. Despite having ten rides in the park, some of the popular rides are not operable due to maintenance issues. These added to the customers’ complaints further. The case dilemma involves getting the best options in improving the park’s performance by way of getting the best strategies in each of the challenges highlighted. Appendices are attached to provide more information for better understanding of the park’s operation