Open AccessHUBUNGAN ANTARA PERSEPSI DENGAN PREFERENSI KONSUMEN TERHADAP TEMPE DI PASAR ANGSO DUO KOTA JAMBI
Author(s) -
Siti Abir Wulandari,
RA Rani Eka Fitri
Publication year - 2020
Publication title -
jurnal media agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2548-7027
pISSN - 2541-6898
DOI - 10.33087/mea.v5i1.64
Subject(s) - tempe , preference , psychology , business administration , humanities , mathematics , business , food science , statistics , art , chemistry
This research was conducted to find out about the general description of consumer perception towards tempe, consumer preference towards tempe and to find the correlation between perception and preference towards tempe in Pasar Angso Duo Kota Jambi. The reason this research was conducted in Pasar Angso Duo Kota Jambi Kelurahan Legok Kecamatan Danau Sipin, because the market in this place is the largest market or the central market in Kota Jambi and costumer came from all the social class. Data collection for this research were implemented on November 2019. Number of sample studied was 50 people. The research hypothesis proposed is thought to have a correlation between perception and consumer preferences for tempe in Pasar Angso Duo Kota Jambi. Chi-Square test statistical analysis was used to examine the correlation between perception and consumer preferences for tempe. The results showed that there was no correlation between perception and consumer preferences for tempe in Pasar Angso Duo Kota Jambi, seen from count = 0.646 > table 0.481 with α = 5% the same as using SPSS where the results of count = 0.646 ( Sig.2-sided) = 000 tabel 0,481 dengan = 5% sama dengan menggunakan SPSS dimana hasil hitung = 0,646 (Sig.2-sided) = 000 < α = 5%.Kata Kunci : Persepsi, Preferensi, dan Tempe.