Open AccessPengaruh Budaya dan Sosial Terhadap Keputusan Pembelian Produk Mie Instant merk Indomie (Studi pada kelurahan Telanaipura Kecamatan Telanaipura)
Author(s) -
Denny Asmas,
Ahmad Tarmizi
Publication year - 2021
Publication title -
jurnal manajemen dan sains
Language(s) - English
Resource type - Journals
eISSN - 2541-688X
pISSN - 2541-6243
DOI - 10.33087/jmas.v6i2.308
Subject(s) - instant , advertising , business , food science , biology
This study aims to analyze the cultural and social influence on the purchase decision of indomie instant noodle products The results of this study revealed that cultural and social variables simultaneously and partially had a significant effect on the decision to purchase indomie instant noodle products in telanaipura village, Telanaipura subdistrict.