Open AccessPengaruh Kualitas Produk, Harga, Promosi terhadap Kepuasan Konsumen Minyak Angin V-Fresh Aromatheraphy pada PT. Eagle Indo Pharma
Author(s) -
Chelsa Audi Mahira,
Lamtota Togatorop,
Simon Ginting,
Jessica Apriani Simbolon,
Juniarlina Sianipar,
Fenny Krisna Marpaung
Publication year - 2021
Publication title -
jurnal ilmiah universitas batanghari jambi
Language(s) - English
Resource type - Journals
eISSN - 2549-4236
pISSN - 1411-8939
DOI - 10.33087/jiubj.v21i1.1076
Subject(s) - table (database) , product (mathematics) , mathematics , promotion (chess) , advertising , business , political science , computer science , law , geometry , politics , data mining
The results of hypothesis testing show that partially known for the product quality variable is 2,967. Because t count 2,967 > t table 1.98, it can be concluded that Ha is accepted and H0 is rejected. Partially for the price variable is 4.087. Because t count 4.087 ˃ t table 1.98, it can be concluded that Ha is accepted and H0 is rejected. Partially for the promotion variable is 0,943. Because t count 0,943 < t table 1.98, it can be concluded that H0 is accepted and Ha is rejected. For the results of the F test, it was obtained that the Sig <0.05 was 0.000. Then the hypothesis is accepted or product quality (X1), price (X2) and promotion (X3) simultaneously have an effect on customer satisfaction (Y).