Open AccessPengaruh Kepercayaan, Harga dan Kemudahan terhadap Kepuasan Jemaah pada Biro Perjalanan Haji dan Umrah Kota Jambi
Author(s) -
Akhmad Irwansyah Siregar,
Riko Mappadeceng
Publication year - 2020
Publication title -
ekonomis : journal of economics and business
Language(s) - English
Resource type - Journals
ISSN - 2597-8829
DOI - 10.33087/ekonomis.v4i2.168
Subject(s) - hajj , geography , islam , archaeology
This research aims to analyze the influence of trust, price and ease on the consumer satisfaction of users of hajj and umrah travel agencies. The sample in this study is Jemaah on hajj and umrah travel agencies in Jambi city. Collection method using questionnaires and analyzed using verification analysis, analysis tools in research using Multiple Linear Regression, Determination Coefficient (R2), and F Test and tTest.