Open AccessA Study on the Effect of Maximizing Tendency on Consumer Responses to Product Assortment
Author(s) -
Sang Hoon Kim,
Yeo-Jin Kim,
Byung-Kwan Lee
Publication year - 2017
Publication title -
sahoe gwahag yeon-gu
Language(s) - English
Resource type - Journals
ISSN - 2005-0828
DOI - 10.33071/ssricb.41.3.201712.123
Subject(s) - product (mathematics) , business , marketing , advertising , mathematics , geometry