Open AccessThe Influence of Nostalgia Advertising Type and Product Type on Advertising Effectiveness
Author(s) -
Jang-Suk Lee,
Yo-Han Kim
Publication year - 2016
Publication title -
sahoe gwahag yeon-gu
Language(s) - English
Resource type - Journals
ISSN - 2005-0828
DOI - 10.33071/ssricb.40.3.201612.135
Subject(s) - advertising , product type , product (mathematics) , type (biology) , business , marketing , computer science , mathematics , biology , geometry , programming language , ecology