Open AccessThe effects of congruence between magazine theme and advertised product on ad information processing of new brand
Author(s) -
Jungsuk Kang,
Youngshin Sung
Publication year - 2016
Publication title -
sahoe gwahag yeon-gu
Language(s) - English
Resource type - Journals
ISSN - 2005-0828
DOI - 10.33071/ssricb.40.2.201608.177
Subject(s) - congruence (geometry) , advertising , theme (computing) , product (mathematics) , information processing , business , psychology , marketing , social psychology , computer science , cognitive psychology , world wide web , mathematics , geometry