Open AccessDIGITAL MARKETING FOR SMEs OPERATED BY HOUSEWIVES OF MALAKA SARI IN PANDEMIC SITUATION
Author(s) -
Leo Andri Yulius Caesar,
Anisa Larasati,
Nuril Kusumawardani Soeprapto Putri,
Sulistyo Heripracoyo,
Sevenpri Candra
Publication year - 2021
Publication title -
international conference on community development
Language(s) - English
Resource type - Journals
ISSN - 2622-5611
DOI - 10.33068/iccd.vol3.iss1.333
Subject(s) - pandemic , business , marketing , digital marketing , product (mathematics) , social media , covid-19 , customer engagement , product marketing , digital media , marketing strategy , advertising , political science , medicine , geometry , mathematics , disease , pathology , infectious disease (medical specialty) , law
Covid-19 pandemic affected people’s lives and economic situation. In Malaka Sari, East Jakarta, Housewives were adapting to the situation by establishing home industry SMEs that produced several products, including products from used cooking oil as material. Due to pandemics, physical marketing was restricted, and these housewives could not promote their product physically and only has customers from the vicinity. Binus assisted by providing training to these housewives in Digital Marketing to increase their exposure and strategies. Four training sessions were held with topics in Digital Marketing, Consumer Behavior, Customer Engagement, and Social Media Marketing. This training was held successfully with positive feedback from participants.