Open AccessIMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES
Author(s) -
V V. Chilingaryan
Publication year - 2021
Language(s) - English
Resource type - Conference proceedings
DOI - 10.33065/978-5-907216-49-5-2021-136-163
Subject(s) - marketing , marketing research , digital marketing , marketing strategy , quantitative marketing research , marketing management , originality , marketing mix , return on marketing investment , construct (python library) , business , computer science , advertising , sociology , social science , qualitative research , programming language
There is a certain loop persisting throughout the marketing field as a whole – the cycle of adaptation of the customer to advertisements they see and vice versa. The cycle’s complexity is also further developed via a multitude of factors i.e., linguistic or cultural identity of a certain consumer audience and originality or common acceptance of wide-world use of certain strategies. The aims of the research are to characterize non-traditional marketing strategies and to analyze their effectiveness. Object of research is the untraditional marketing strategies while the subject is the impacts of untraditional marketing strategies on various fields of human life, be it material or scientific\ideological in nature. During the research around 25 strategies is put under analysis. Among others special attention to digital marketing as it is still considered a non-traditional marketing strategy. The data about these strategies is then extrapolated to construct a social poll that is used to have more supporting data of non-traditional marketing effectiveness and its impacts on society as whole. The intended results should indicate the effectiveness of non-traditional marketing.