SOCIAL TECHNIFICATION OF THE WORK OF UNIVERSITY CLASSES (TAKING INTO ACCOUNT INTERESTS OF STUDENTS)

The article substantiates the importance of studying the interests of participants in educational relations, it indicates the need to orient social technologies for managing educational systems so that to take into account the needs and interests of students, reflected in the behavioural and emotional aspects of their behaviour. The article presents the results of sociological research, demonstrating the complexity of the motivational structure of students. This structure is presented in the form of actual needs and expressed in the variety of their desires and dreams. The article describes the relationship of the motivational sphere of students, their gender, age and behaviour characteristics and living conditions with the comfort of living, environment at home and at school, material security, satisfaction with studies, academic performance, observance of moral norms of communication in their environment, opportunities for self-expression, confidence in the future, life goals, purchase criteria and other characteristics of consumer behaviour. The article examines the motivational features of young students, that depend on the prevailing types of values, the desire for selfrenewal (desire for independence, stimulation, hedonism), self-preservation (desire for security, conformity, adherence to tradition), self-restraint (desire to show kindness and universalism) and self-affirmation (desire to achieve and power).